The first thing you are probably thinking, what on earth is SEO?
Search Engine Optimization is vital, a necessity for your business if you are looking for your website to be found. Relying on people to find you through searching without any type of SEO work will leave you with what you may think is a rubbish website. A lot people will give up with a website after a short amount of time due to the very small amount (if any) traffic without the usage of SEO.
Optimizing your website for Search Engines doesn’t have to be as complicated as it sounds. There are certain rules you can stick by to give yourself a better chance of being found on the web.
Your content will matter the most in this section, as you are trying to get your website found by your potential customers, you want to use the words that your customers would use.
The type of keywords you would use would revolve entirely around your business, and relate back to all the relevant content on the website you have built. Using other tools to help you with this is a great place to start. You can use the Google Key Word Planner to get suggestions on what words people may be using to find services/products like yours. This will throw a large amount of words at you, but taking the time to sift through them all and pick out the relevant words will give you a great place to start.
For using keywords, you want to place them strategically on your website. Putting too many keywords is known as ‘keyword stuffing’, and web indexing software doesn’t look to friendly on this. Spreading them out throughout the site will give you the best results for the words you’ve chosen.
Utilizing all the free stuff you can get on the internet can never be taken to far. Registering your business on Yell.com, Bizify etc will put you into your potential customers area, and let you put all your business information on it for free!
These are great to use as a lot of potential customers looking for a local business will go onto these free listings and stumble across your profile to find all relevant contact details and information relating to you.
Free listings can also be used to put your business on Google Maps so you pop up when you’re close by or searching in that area. Using Google my Business is a great place to start as this offers you a profile on google (you can put everything into this about the business’s) that will then show up on google maps. Potential customers seeing this would drive traffic to your website or your shop, but after you’ve been through the verification process of course.
Links, Links, Links
Essentially, your website is a link to view your business in an online format. In an ideal world, as many people as possible will see this site. But how?
Linking to other websites. Think about what your business is, is there any businesses that may benefit from a link in your website to theirs? And you can benefit from a link on their website to yours? This is how you drive traffic that may not have been expecting to find a business like yours, but you compliment what they were originally looking at and so go on to look through yours.
Finding someone to link to may not be so easy, but joining communities around your kind of business is always a great way to start. You can try online forums, going to local business support meetings and more. Getting involved will improve your chances of spreading your brand awareness and promoting yourself and others too.
Also, if you provide a service and don’t think that joining a community would work, you can try to do ‘how to’ videos on different frequently asked questions in your business. This will develop a support group around your business and continues to push you out further and further into the web.
Looking for a little more help? Get in touch via email at firstname.lastname@example.org for some friendly and helpful advice!